The Economics of Personal Data

February 9, 2022 4:00 pm

Seminar overview


This lecture is Free.

Professor Tucker will discuss the economics of personal data markets. In particular, she will talk about how data is collected about individuals and the difficulty of making good inferences on the basis of this data. She will also talk about how data deserts may be one of the biggest challenges for understanding the digital divide and ongoing economic inequality.

If you missed Catherine’s lecture, please find the recording here.

Paper: How Effective is Third-Party Consumer Profiling and Audience Delivery? Evidence from Field Studies.

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OUBEP curates an immersive, rich and intense experience for participants. At its core, lies a combination of outstanding teaching with tutoring sessions in smaller groups. Participants are also able to take advantage of networking opportunities around drinks and dinner or whilst taking part in typical Oxford activities.

At the core of the Oxford University Business Economics Programme is an intensive, one-week development course for the next generation of senior leaders. By combining high-calibre academic tuition, industry-leading keynote speakers, and a diverse group of delegates, OUBEP creates a dynamic space to explore economic theory and applications to help solve problems and create strategic impact.

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