Professor Tucker will discuss the economics of personal data markets. In particular, she will talk about how data is collected about individuals and the difficulty of making good inferences on the basis of this data. She will also talk about how data deserts may be one of the biggest challenges for understanding the digital divide and ongoing economic inequality.
If you missed Catherine’s lecture, please find the recording here.
Paper: How Effective is Third-Party Consumer Profiling and Audience Delivery? Evidence from Field Studies.